About Me

Toronto, Canada | Originally from London, UK

I’m a Creative Art & Brand Director with over 14 years of experience shaping brands, leading creative teams and bringing distinctive ideas to life across fashion, beauty, luxury, retail and lifestyle.

My approach combines strategic thinking with a hands-on passion for creative direction. From research, insight and concept development through to campaign execution, production and delivery, I work across the entire creative process to build compelling brand stories and cohesive visual experiences that connect with audiences.

Throughout my career, I’ve worked across integrated campaigns, brand identity systems, photography, film, print, e-commerce, social, retail and digital content. Whether developing a creative concept, directing a shoot or establishing visual guidelines, I’m passionate about translating a brand’s vision and business objectives into thoughtful, impactful creative that feels both distinctive and consistent across every touchpoint.

I thrive on collaboration, building strong relationships with creative, marketing and production teams to turn ambitious ideas into exceptional work. Alongside creative vision and attention to detail, I bring commercial understanding and operational thinking to every project, helping teams work more effectively, evolve their processes and deliver work to a high standard.

With a background spanning art direction, styling and fashion design, I bring a considered eye for imagery, storytelling and the details that make a brand memorable. Ultimately, I believe the strongest creative work balances imagination with purpose; elevating brands, engaging audiences and creating lasting impact.

Clients Include

Sport Chek

Canadian Tire

Paderno

Mark's

M&S

John Lewis

Belstaff

Harrods

Stella McCartney

+More