About

Originally from London, UK, I’m now based in Toronto, ON. With over 14 years of experience as a Creative Brand Director, Art Director, Stylist, and Fashion Designer, I’ve helped elevate brands across fashion, beauty, and lifestyle through strategic, visually impactful creative.

Throughout my career, I’ve contributed to a wide range of campaigns, print, e-commerce, POS, and social media content, always with a focus on driving engagement and improving sales. From concept development and art direction to photoshoot execution and trend analysis, I bring a hands-on, insight led approach to every project.

My goal is always to fully immerse myself in the brand, understand its products and audience, and create compelling visuals that leave a lasting impact. I’m known for my collaborative nature, clear communication, and ability to translate brand goals into effective, high quality creative.

I’m proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), and I approach every project with a strong strategic lens; ensuring that the creative not only looks beautiful but also supports growth and brand objectives.