Sport Chek Soccer 2024 - Concept & Art Direction

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For our golf shoot, we put emphasis on the merch and notable brand markers. We showcased talent playing soccer and enjoying the course and each other's company. ​

​We'll utilized the natural light to showcase a summer setting. Depth of field was also seen when needed to ensure the talent and product were front and center.

Talent displayed a mixture of serious, more focused facial expressions when playing the sport and a more lighthearted approach was taken to the group shots where talent were interacting with each other. 

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