Fresh fit, fresh start…

This Back to School social campaign is designed to energize and engage students and families online, showcasing sportswear that keeps up with every part of the school day; from first bell to after-school practice. The goal was to highlight key product benefits like comfort, durability, and movement through short-form video, reels, and dynamic imagery. By tapping into the excitement of a fresh start and the momentum of youth culture, the campaign drove awareness, boosted product interest, and positioned the brand as a must-have for back-to-school style and performance.