Back in Action…

This Back to School campaign focuses on re-energizing students and families for the new school year with high-performance, everyday-ready sportswear. The goal is to position the brand as the go-to choice for versatile, durable, and stylish gear that supports kids and teens both in and out of class - from the playground to practice. Through bold visuals and aspirational storytelling, the campaign drives brand affinity, boosted seasonal sales, and captured the spirit of movement, confidence, and fresh starts.