Must have gear for the season…

For Sport Chek’s Spring “Shop the Look” campaign, I developed engaging stills and GIFs tailored for social media channels to showcase fresh seasonal styles and activewear combos. These dynamic visuals captured attention quickly, highlighting key products in motion and encouraging shoppers to explore complete looks. The GIFs worked exceptionally well because they combined visual appeal with seamless storytelling, driving higher engagement and click-through rates by making it easy and fun for the audience to shop the season’s must-have gear.