Redefining the season…

For Mark’s Spring 2025 campaign, I led the redesign of the brand’s visual content to refresh its identity and better connect with today’s modern, active customer. By developing a clean, contemporary aesthetic across all platforms, including digital, social, and in-store. I ensured a consistent and engaging look that highlighted the versatility and quality of Mark’s apparel. This redesign not only elevated the brand’s storytelling but also enhanced customer engagement by showcasing key product stories in fresh, relatable contexts aligned with seasonal trends.