A visual evolution…

Building on the success of Mark’s Spring 2025 visual refresh, the Summer 2025 campaign takes the momentum further with a vibrant and dynamic redesign tailored for the season’s energy. By evolving the fresh, contemporary aesthetic across digital, social, and in-store platforms, we highlighted key summer styles and activewear essentials in authentic, relatable settings. This continued visual transformation strengthened Mark’s connection with the modern, active customer; delivering engaging product stories that inspire confidence, comfort, and versatility all season long.