Weather-Ready, Goal-Driven: Powering Runners Into Fall

Sport Chek’s Fall Running Campaign empowered Canadians to keep moving as temperatures dropped, with a focus on weather-ready layers, reflective gear, and the latest in performance footwear and tech. A multi-channel approach brought the campaign to life, leveraging social media, influencer partnerships, email, and in-store merchandising to inspire and equip runners of all levels. Tailored messaging and curated assortments across digital and physical channels resonated with consumers navigating seasonal shifts. By combining practical solutions with motivational storytelling, the campaign reinforced Sport Chek as the destination for fall running essentials.