
Mark’s 2025 Fall Campaign - Concept & Art Direction
Reimagining a fresh start…
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Following the momentum of Spring and Summer, Mark’s Fall 2025 campaign continued to evolve the brand’s refreshed visual identity with a focus on warmth, function, and everyday wearability. The creative direction embraced rich autumn tones and layered styling, spotlighting seasonal essentials across digital, social, and in-store channels. By maintaining a clean, contemporary aesthetic and storytelling approach, the campaign deepened Mark’s connection with its audience, highlighting versatile, comfortable pieces designed for life in motion, no matter the weather.