Heading into the new school year, our goal for Sport Chek’s Back-to-School 2024 campaign was to build awareness around the wide range of categories available, spotlighting new arrivals and essential gear for every member of the family.

In Q3, we focused on the powerful role of sport and movement in helping Canadians navigate the back-to-school transition with confidence and energy. As summer came to a close, our creative leaned into positivity, rhythm, and momentum; encouraging families to bounce back into routine with fun, upbeat messaging.

We aimed to inspire and motivate during this pivotal seasonal shift, while reinforcing Sport Chek’s position as Canada’s go-to destination for active essentials and leading brands at every price point.

Because whether it’s heading back to class, trying out for the team, or simply starting fresh with an active routine - Sport Chek has everything needed to start strong.