For the Summer 2024 campaign for the Vermont Castings Griddle, we achieved a level of authenticity by casting talent that were enthusiastic grillers.

Our primary focus was always the VC Griddle, with the relevant utensils used as props. We used a range of shots to showcase the flexibility and ease that the VC Griddle brings throughout any time of the day. Lighting the set for different times of the day will also aided the authenticity of the shoot. ​